From the wireframes to final UI.
Improved user journey:
irregular button placement, superfluous assets (logos, repeat icons/screen decorations) deceiving messages, repeat messages, upsells at non-important parts of journeys and so on…
 

The focus of the project is to help people who may have friends and family at risk of depression understand it better and take action to mitigate its impact. 
Our idea was drawn on a combination of different disciplines, including psychotherapy, software and technology, user experience design, data science, visual design, games development, philosophy, art and video.
We collaborated and co-created to develop deeper insight, deliver ideas, a final prototype and plan.

We also thought how we can use new technology including data and gaming to create ideas that have the following qualities: 
• Barrier-free  easy to access and use
• Make recognising depression and taking effective action easy
• Are built in a way that delivers sustained use over time

Objectives: 
• Increased understanding of the issues connected to depression for sufferers and their immediate peer group, family and workmates
• A reduction in the escalation of depression and related issues in 18-24-year-olds
• Reduction in the cost of mental health care
• Increased community cohesion/ more tolerant society

Expert review, new requirements, and final UI.
Improvement of User Journey and User interface. 

E-commerce florist site, case study - 
Redefined the way that the digital product interacts with users in order to make it simple, delightful and user-friendly. Designed an improved experience through user behaviour insights, testing and usability inspection to optimise the service.