Lush · App
The idea is to simplify and improve the user journey from the app onboarding to the final conversion.
Some issues that I’ve found are the no search filters, long scrolling to find product categories, perceived affordances, and lack of a splash screen.
LUSH’s main target audience is working-woman aged between 18-45 years with a healthy lifestyle outlook. The company does not test its products on animals, they are made with fair-trade ingredients, all are vegan or vegetarian products. Consumers are concerned with social justice, environmental sustainability and animal rights.
I executed Usability Testing to define tasks, establish objectives and evaluate the app. To ensure the test was realistic, I opted to use a real build of the application. However, this revealed how functionally unstable the app was. Between the time spent recovering from bugs and app crashes I was able to find usability issues related to perceived affordances, layout, search and a long process to place an order.
Search navigation interface
One of the requirements was to refine the search navigation interface. During the usability testing, I discovered that searching for a specific product had many articles and a long scroll-down. It also had too much content with no way to navigate or filter. This frustrated the users that couldn’t find the product they were looking for.
After this, with the requirements in mind, I did some sketches by hand exploring different navigation patterns and how to improve the user journey. Then I designed the final UI using Sketch. Some of the constraints included access to user's metrics and brand guidelines.